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strange brews
Wolf’s Ridge Brewing is one of Columbus’s most respected brewpubs, and one of our literal neighbors. Known for blending inventive food, thoughtful brewing, and a deep respect for craft, they came to us wanting to tell the stories behind their beers and dishes. The challenge: their budget was modest, but their stories were anything but.
Rather than forcing a traditional food-and-beer approach, we leaned into what made Wolf’s Ridge special: their personalities, their curiosity, and the joy they find in experimentation. Influenced by Monty Python and the surreal, cut-paper world of Terry Gilliam, we proposed a playful, collage-style animation technique that transformed each origin story into something unexpected and memorable.
Using a mix of live-action photography, illustration, and cut-out animation, we created a series of videos that felt handcrafted, witty, and entirely ownable for the Wolf’s Ridge brand. The style was intentional and efficient, allowing us to deliver premium creative without blowing past budget constraints.
The result was a distinct visual language that stood out in a crowded craft beer space, gave Wolf’s Ridge a unique storytelling platform, and proved that strong ideas, not big budgets, are what ultimately drive great work. It’s precisely the kind of project we love: nimble, imaginative, and rooted in the city and community we call home.
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