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An adventure on every level
Over the years, Vitamix has trusted Spacejunk to create authentic, lifestyle-driven video content for its loyal and passionate community. Our partnership has spanned everything from instructional and recipe-based content to elevated brand storytelling that shows how Vitamix machines replace an entire countertop of kitchen gadgets.
When Vitamix approached us to introduce their new Ascent Series, the ask went beyond a single launch video. They were also in the midst of a broader brand refresh and needed a versatile library of visual assets that could live across channels for years. That challenge set the tone for the project from the start.
Together, we developed an original, character-driven story centered on three individuals, each at a different moment of transition and discovery, all finding their own way with Vitamix. The narrative was designed to feel aspirational yet grounded, with the product naturally woven into real life rather than presented as a demo.
Production took place over three days across Los Angeles, Santa Monica, and Big Bear Lake, with additional scenes captured in Ohio to complete the arc. This multi-location approach allowed us to visually differentiate each character’s journey while maintaining a cohesive tone throughout the film.
The long-form brand piece became the foundation for a scalable content system. From it, we delivered three :60 character-focused spots aligned to specific Vitamix models, along with five :15 feature-driven pieces highlighting capabilities like soup-making and dough kneading. To maximize long-term value, we negotiated talent usage for a five-year buyout covering both video and stills, enabling unrestricted digital deployment.
In addition to motion deliverables, we captured an extensive set of photography during production, providing Vitamix with a robust library of lifestyle imagery they could leverage across digital, social, and retail touchpoints. The result was not just a launch video but a flexible, future-proof brand-asset ecosystem.