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Mobile payment in three dimensions
This project was a beast, in the best way. For L.A.-based agency Wunderman, we created a fully 3D, 90-second animated explainer to bring the Shell App with Chase Pay to life. The agency came in with a loose concept and script, and we built everything else from the ground up: character design, environments, visual style, world-building, animation, lighting, and final post.
The spot moves through a series of stylized, miniature environments: home, car, gas station, convenience store, showing how mobile payment, Fuel Rewards, and in-app savings work in the real world. Every set, prop, and transition was custom-designed and animated to keep the piece visually engaging while clearly explaining the product.
This was a full end-to-end 3D production: concept development, design, modeling, rigging, animation, lighting, compositing, and final delivery. A great example of how we use character-driven storytelling and detailed world-building to turn a functional explainer into something genuinely fun to watch.