Every House Buckeye

We’ve partnered with Ohio State’s Team Shop, GoBuckeyes.com, on their broadcast campaigns for three years. But this season, they wanted to shake things up. The brief: follow a young girl through her neighborhood, where every house is home to a die-hard Buckeye fan.

Wek took that seed of an idea and brought it fully to life, writing the script, handling casting, and overseeing all production. What started as a one-day shoot became a joyful sprint through a series of fun, over-the-top fan scenarios, each one packed with personality, school spirit, and scarlet-and-gray energy.

The result is a fast-paced, highly watchable spot that celebrates Buckeye fandom in all its obsessive glory and gives Team Shop a memorable campaign that stands out from typical gameday retail advertising.