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On the road
This project for Olive.ai was a logistical puzzle and a creative opportunity rolled into one. With the concept centered on a cinematic road trip featuring the Olive Go1 bus, our role was to turn constant motion into a visually purposeful and emotionally cohesive experience.
While Olive’s internal marketing team provided the script, Spacejunk led every other aspect of production from start to finish. That meant treating the shoot less like a traditional commercial and more like a moving-location film production. We meticulously mapped routes and timing using sun-tracking tools, Google Maps, and location scouts to ensure we were always in the right place at the right time, maximizing natural light and capturing the most striking environments possible.
Our crew leapfrogged across planned checkpoints, combining ground-based camera work with drone cinematography to give the journey both intimacy and scale. Every stop was carefully chosen, not just for beauty, but for efficiency—allowing us to stay agile while maintaining a cinematic visual bar.
The result is a piece that feels expansive, intentional, and fluid, using real landscapes and real movement to reinforce the sense of momentum behind Olive’s technology. It’s a strong example of Spacejunk’s ability to manage complex, multi-location productions while still delivering work that feels effortless and visually arresting.