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how power moves
This fully 3D animated piece for CenterPoint Energy, created with Love Advertising, uses original characters Cindy and Eduardo to demystify how power gets delivered across the Houston area. By drawing smart parallels between energy distribution and familiar e-commerce and delivery systems, the film makes a complex process feel intuitive and relatable.
Spacejunk designed and built everything from the ground up - characters, environments, animation, and visual metaphors - creating a cohesive world that’s clear, approachable, and engaging without talking down to the audience.