Visualizing Pain

This campaign for ProMedica, created in partnership with Hart, used striking visual metaphors to turn complex vascular health symptoms into instantly understandable moments.

Each spot centered on a single, unexpected image—a cigarette that burns like pain, a foot frozen solid, a balloon stretched to the breaking point—paired with clear, human language written by the agency.

Spacejunk designed and executed every visual from scratch, crafting photo-real, slightly surreal imagery that grabbed attention without feeling alarmist. The result is a smart, memorable campaign that made serious health warnings feel clear, approachable, and hard to ignore.