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The Prior Auth
This 30-second broadcast spot marked CoverMyMeds’ first foray into TV advertising. CoverMyMeds helps healthcare providers, pharmacies, and patients navigate the often frustrating prior authorization process, making it faster and easier for patients to get the medications they need.
To introduce that value in a memorable way, the spot takes a comedic approach, breaking down a complex, behind-the-scenes healthcare process with clarity and humor. CoverMyMeds developed the core concept, and we collaborated closely on the script to strike the right balance between informative and entertaining.
Spacejunk handled all aspects of production from pre-production through final delivery, including casting, direction, production, post, and finishing, helping bring a smart, approachable tone to a brand stepping onto broadcast for the first time.