Maker Stories

How do you sell a product without sounding…well like a salesman? That was the question Worthington Enterprises asked us for the launch of a new product under their Bernzomatic brand.

Working with professional craftspeople who were already familiar with the quality of Bernzomatic products, we captured a day-in-the-life of two different creators using the Firepoint Torch to facilitate their creativity. Through intimate interviews, documentary-style cinematography, and subtle product placement, the team was able to balance storytelling with sales.

Delivery included product and lifestyle photography, several videos to play across multiple platforms, and an asset library large enough to sustain a product launch campaign.