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Crafted in Post
For Aerie’s Soft Landing campaign, we took a post-only approach, building the narrative from the footage provided by their team. Collaboration was key from start to finish, ensuring every edit felt true to their vision. We tied in the 'Soft Landing' concept through muted colors, an airy pacing, and layered sound design, setting a calm, grounded vibe. We knew it was a hit when the client decided our edit would set the tone for the entire 2025 Spring campaign. The result was a cohesive, effortless expression of Aerie’s spring energy, crafted entirely in post for social.