Cinematic Stories of Discovery
We partnered with higher-education agency SimpsonScarborough on a multi-video campaign for the University of Connecticut, designed to elevate the university’s academic impact and research leadership through cinematic, story-driven content. The project included three primary videos, each designed to support UConn’s broader fundraising and brand efforts.
The first piece was a short documentary profiling Dr. Xiao-Dong Zhou, a leader in clean energy and sustainability research. Working closely with the SimpsonScarborough team, we helped shape both the narrative and the visual language of the film, centering it on Dr. Zhou’s vision for a more sustainable future. To bring that idea to life, we leaned into a more cinematic approach, using anamorphic lenses, diopters, and in-camera effects to create a dreamlike, forward-looking aesthetic. The result felt less like traditional higher-ed content and more like an experimental short film, reflecting the work's ambition.
The second video followed a similar profile format, focusing on Professor Stephany Santos and her work with students, including their involvement in the National Science Bowl. This piece emphasized mentorship, curiosity, and hands-on learning, grounding the story in real interactions between faculty and students.
The third piece served as the campaign’s anthem video. Built around the Because of UConn platform developed by SimpsonScarborough, it highlighted faculty members across disciplines doing meaningful, forward-thinking work. For this piece, we combined custom-shot footage with motion design and existing assets to create a cohesive, elevated visual story that tied the campaign together.
Across all three videos, our role was to translate academic excellence into compelling visual storytelling—work that felt thoughtful, modern, and emotionally engaging, while still aligned with the goals and tone of a major public university campaign.