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Making Complex Healthcare Human

We partner with healthcare and life sciences organizations to create clear, human-centered content that builds trust and communicates complex information with care. Our work with Nationwide Children’s Hospital, Cardinal Health, CoverMyMeds, and The Kids Mental Health Foundation spans patient stories, educational content, internal communications, and brand storytelling.

Whether we’re translating clinical concepts for broad audiences or capturing deeply personal stories with sensitivity, our approach balances accuracy, empathy, and strong visual storytelling. The result is healthcare content that feels credible, accessible, and genuinely human.

Healthcare creative that performs

Cardinal Health

When Information Becomes Insight

With Cardinal Health, the challenge is never a lack of information; it’s deciding what matters most. Our role is to understand the material deeply so we can help tell the story in a way that’s clear, accurate, and genuinely useful to the people watching.

Much of our work involves navigating complex subject matter and translating it for very specific audiences. Messaging can shift dramatically depending on whether the viewers are healthcare professionals, clinical researchers, business partners, or internal teams. We spend time up front aligning on who the content is for, what they need to know, and the best way to communicate it through video.

From a production standpoint, projects often involve large volumes of existing footage and assets captured across multiple sources. We bring cohesion to the material through thoughtful editing, pacing, and motion design, integrating existing brand elements to ensure everything feels unified and intentional. With many stakeholders involved, we prioritize clear communication, structured review cycles, and realistic timelines to keep projects moving smoothly while maintaining accuracy and consistency throughout.

Nationwide Children's

Helping Tell the Stories That Matter

Our work with Nationwide Children’s Hospital spans a wide range of storytelling needs, from educational content for teens and new parents to large-scale launch pieces for major initiatives like the Behavioral Health Pavilion and the On Our Sleeves campaign, which later became The Kids Mental Health Foundation. Across all of it, the common thread is trust. When the story requires a higher level of craft, sensitivity, or production complexity than what can be handled in-house, they turn to us.

We’ve partnered closely with their team across every phase of production, from early concept development and scripting through casting, production, and full post. Many of these projects involve emotionally nuanced subject matter, which means the work has to strike a careful balance between clarity, empathy, and accuracy. Our role is to help shape those stories in a way that feels human, accessible, and respectful, while still delivering the production value and structure needed for large-scale campaigns.

Over time, this has grown into a true creative partnership. We understand how Nationwide Children’s communicates, what their audiences need, and how to bring complex or sensitive topics to life in a way that feels thoughtful and intentional. That trust allows us to move quickly, collaborate deeply, and consistently deliver work that supports their mission in a meaningful way.

CoverMyMeds

Where Company Culture Becomes Story

CoverMyMeds is one of Columbus’s true health-tech success stories, growing rapidly while reshaping how patients, providers, and pharmacies navigate access to medication. Our relationship with CMM began with an anniversary film that explored the company’s founding, culture, and values. Rather than relying on traditional sit-down interviews, we took a more conversational approach, filming roundtable discussions that encouraged employees to reflect, share stories, and connect naturally. The result was a candid, human portrait of the company that set the tone for a long-term creative partnership.

That partnership expanded into a mini documentary series focused on talent outreach, featuring employees from across the country. Each piece was built around in-depth interviews that allowed us to understand individual stories before shaping them into short, authentic films that reflected both the people and the culture behind the brand. Alongside this work, we developed targeted CTV spots for the healthcare audience, including concepting and writing original creative designed to highlight the ease and impact of the CoverMyMeds platform in an approachable, often lighthearted way.

Over the years, our work has also included photo retouching, documentation of pharmacy automation systems, and video content for their website and internal communications. Through it all, we’ve built a close working relationship with their creative and marketing teams, grounded in trust, collaboration, and a shared commitment to telling honest stories well. It’s a body of work we’re proud of and one that reflects the growth, ambition, and culture of the organization itself.

The Kids Mental Health Foundation

Helping Launch a Mission

The Kids Mental Health Foundation grew directly out of Nationwide Children’s Hospital’s On Our Sleeves initiative, and we were brought in at the very beginning to help launch the organization through video. From day one, the goal was clear: create a brand and visual language that could speak honestly about kids’ mental health while remaining accessible, hopeful, and supportive for families.

Our role started with building the foundation. We developed a comprehensive motion system for the brand, including logo animation, lower thirds, transitions, backgrounds, and graphic elements that could scale across platforms. That system became the visual backbone of the organization’s early storytelling and helped establish a consistent, recognizable identity from launch.

The first campaign centered on a long-form launch film supported by multiple cutdowns. Through careful casting and thoughtful interviews with parents and children, we helped tell deeply personal stories around mental health in a way that felt open, honest, and approachable. The focus was never on dramatizing the issue, but on helping families feel seen and showing them that support and resources were available.

When The Kids Mental Health Foundation returned the following year for a second campaign, the focus expanded to include the broader community surrounding children, including teachers, coaches, and caregivers. The challenge was to evolve the creative while staying true to the visual and emotional language established in the first campaign. We updated the look and feel, expanded the storytelling approach, and continued to build on the foundation we had helped create.

These videos remain among the most meaningful we’ve produced. The mission is real, the impact is tangible, and we’re proud to have played a role in helping The Kids Mental Health Foundation reach families and communities when it matters most.

Our Expertise

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Retail

Retail isn’t about telling people what to buy. It’s about making them feel something fast enough to stop scrolling, step inside, or click add to cart. We help retail brands translate strategy into motion: campaign films, in-store storytelling, social cut-downs, and cinematic product moments that actually drive behavior. In a world where attention is brutal, and loyalty is earned daily, we make work that’s built to convert, not just look good.

Insurance & Finance

Insurance and finance are built on trust, but trust doesn’t come from playing it safe. We help financial and insurance brands communicate complex ideas with clarity, credibility, and real human presence. From retirement and investing to claims, coverage, and risk, we translate abstract systems into stories people can actually understand and believe. The work has to feel smart, grounded, and modern—because audiences can smell corporate nonsense instantly.

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Healthcare

Healthcare storytelling lives at the intersection of science, emotion, and trust. We help healthcare brands communicate complex ideas with clarity while never losing sight of the human stakes involved. From patient stories to research, innovation, and care delivery, our work balances precision and empathy without slipping into sentimentality. The goal is confidence, not comfort theater.

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Higher Education

Higher ed isn’t selling amenities or slogans, it’s shaping identity, ambition, and future paths. We help universities and colleges tell stories that balance intellectual rigor with emotional pull, without slipping into glossy brochure mode. From recruitment and brand campaigns to research, faculty, and student life, our work makes institutions feel alive, relevant, and forward-looking. The goal is belief, not hype.

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